The Weidenhammer Blog

Marketing & Psychology

Marketing & Psychology: A Four Part Summary

October 18th, 2016 | Category: Blog, Marketing

The link between psychology and marketing can’t be understated. Marketing, which is, in essence, the process of making people aware and attracted to a particular business or product. Understanding the reason why people make the choices they make and how they are influenced by marketing can be a critical skill for creating tailored, effective content.…

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Hosting Choices

When it comes to Hosting Services, what should companies look for in an IT partner?

August 30th, 2016 | Category: Cloud Computing

What’s happening in business today? Survival in today’s business climate is driven by speed and the ability to quickly adapt and change to customer expectations. We rely heavily on technology to provide better and faster performance in areas such as communications, business processing, and access to data for critical decision making. However, the reality is…

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Cisco Live

Cisco Live! 2016: A Sales Engineer’s Perspective

August 16th, 2016 | Category: Technology

This past July was the time of year I make my grand pilgrimage to Networkers (Cisco Live for those who are not familiar with that term). So, off across the country to a warm 106 degrees in the Las Vegas shade for a week of studying, testing, and perhaps a drink or two. My Experience…

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6 Pillars

The 6 Pillars of Digital Transformation

July 6th, 2016 | Category: Application Development, Cloud Computing, Digital Transformation, Network Security, Technology

“Digital transformations” aren’t sold in stores – they require careful executive planning and cross-functional coordination to reward businesses with optimized internal processes, better branding and higher customer engagement. Easier said than done.   We’ve put together six pillars integral to every digital transformation to help your business stay on track for a smoother, risk-free transition.…

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Testing vs Assesment

Vulnerability Assessment vs. Penetration Testing – “Yea, that’s what I want!”

June 28th, 2016 | Category: Business Consulting, Network Security, Technology

As I continue to engage prospective clients regarding their security needs, there seems to be clear confusion in the industry regarding the difference between Vulnerability Assessments and Penetration Testing.   Vulnerability Assessment Surprisingly, whether you are required to conduct security assessments due to regulatory requirements or if you are simply taking steps to establish or…

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